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Business roundtable with Korea


Business Roundtable with companies from South Korea and Central America


• Objective of the Event:

The main objective of the business roundtable was to promote economic cooperation between companies from South Korea and those from Central American countries, highlighting the importance of international trade in regional economic development. Camcor, as organizer, provided a space for the presentation of products, services and the exchange of ideas, focusing on the key areas of its business model.


• Business Roundtable:

In the recent business roundtable held, more than 52 business meetings were held between companies from South Korea and business representatives from Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panama. The event, focused on promoting commercial cooperation and strengthening economic relations, allowed companies from the region to present their products and explore export and investment opportunities with the Korean market.


• Business Areas:

CAMCOR focuses on four main business areas, which were the focus of attention during this business roundtable:


1. Cosmetics: This sector focused on beauty and personal care products attracted great interest due to the growing demand for innovative cosmetics in the Central American market. The companies present discussed opportunities to expand the offer of high-quality products, taking advantage of the global trend of K-beauty and its benefits for skin care.

2. Cosmeceuticals and Pharmaceuticals: The fusion of cosmetic and pharmaceutical products was another relevant topic in the meetings. These products, which combine therapeutic and aesthetic properties, have great potential to respond to the needs of consumers looking for advanced personal care solutions. The meetings highlighted the possibility of increasing trade in these products between both markets.

3. BTS Products: Products derived from the popular K-pop band BTS were also a major focus during the event. This category, which includes everything from fashion items to cosmetics and accessories, has a strong appeal to the youth audience in the region. Marketing and distribution opportunities for these products were discussed, exploring their potential for success in Central America.


• Participating Companies

Among the participating companies, those specialized in the aforementioned sectors stood out. The meetings allowed Korean and Central American companies to exchange ideas, identify collaboration opportunities, and establish important connections for future commercial agreements. In particular, companies in the beauty and innovative products sector were key in generating mutual interest for the creation of strategic alliances.

Among the outstanding Korean companies that participated in the event were:


1. PIDA: Recognized for its line of innovative cosmetic products, which attract an audience interested in K-beauty and skin care.

2. BNLS: Specialized in cosmeceutical products that combine beauty and health, BNLS presented solutions ranging from creams to specific treatments for personal care.

3. Wooliliwoo: Specializing in beauty and personal care products, Wooliliwoo stood out at this business roundtable for its innovative approach to wellness and aesthetics, generating interest in its products within the Central American market.

4. BTS Products: Companies collaborating in the production of BTS-related products were also present, exploring opportunities to bring official items and derivative products to Central American markets.


Results and Perspectives

The success of the business roundtable reaffirms the importance of business events between South Korea and Central America, particularly in the areas of cosmetics, cosmeceuticals, and BTS-related products. The meetings helped identify new opportunities for collaboration, and the results of these conversations are expected to boost economic and commercial growth in both regions.


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